When your business is slow or the unexpected happens, your work-life balance still remains vital, as does your cash flow.
Changing your business model might feel scary, especially if your model has been working well for a while. But remember that all things are temporary, and creativity can be fun!
Here are 7 creative ways to help you secure your income right now.
- Get the word out! Don’t be afraid to let your customers know what is happening with your business. Keep it simple and remain professional. Show confidence that you are here for the long haul and you appreciate their loyalty, patience and kindness at this time.
- Provide value-added/complementary services. While it can be a natural feeling to cut prices to keep people booking, take a moment to remember how valuable of a professional you are. Instead of cutting costs, give your clients more value. Consider adding aromatherapy, music or other extras to your service. You can even offer online tips before or after a session.
- Offer gift cards for future visits. If you are unable to provide services temporarily but still need revenue now, this is something that can help. Let customers know that gift card holders come first with a guarantee. Just make sure you can honor those promises.
- Offer your services online. Many classes can be done online now with simple-to-use platforms. Online yoga classes, coaching and fitness can be set up to be live or even automated, creating many passive income streams.
Even hands-on trades can still create online classes that can help clients. For example, massage therapists can provide a class to educate people on techniques for in-between treatments. Hair stylists can create a class on how to properly take care of one’s hair between colorings. Get creative and make it fun!
- Offer flexible hours. Everyone likes to feel special. Add value by letting clients know about exclusive VIP hours. Since this is temporary, people often will take advantage of it when they can.
- Expand your location services. If people can't come to you, then go to them! If you have restrictions because of the type of services you offer, see what different or unique services you can bring to them. Be creative. You can also simply ask your clients, “What can I do for you at home or at your work?”
- Become a consultant (independent contractor) for other companies. Offer your services in similar places that need help. In a time when your business is slow and others may be busy or short staffed, take the opportunity to introduce yourself and your specialties. These partnerships can be beneficial for both parties well into the future.
These are just a few creative ways to help secure your business income. Need a few more simple business ideas when your business is down? Check out our article here:
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