So you love what you do, love what you offer, but you still feel like you’re trying to make ends meet. Have you ever thought about who your ideal client is?
Developing an ideal client profile is essential to every business.
Knowing your ideal client allows you to clearly and succinctly define your entire business. It also allows you to provide the best support, product and services for your clients and create a more balanced workflow for you to live your passion.
Let’s start building your ideal client profile by answering these key questions below.
Get as specific here as you can. Remember, we are trying to narrow things down, so try to keep every answer to 3-5 short sentences.
Where does your ideal client want to receive your product or service?
For example, purchase online, in a store, in a specific physical space?
What are your ideal client’s challenges right now?
No matter what product or service you are providing right now, your client is looking to have a challenge solved. Are they in pain? Need advice? Need self-care? Are they limited on time?
What is your ideal client’s preferred form of communication?
When following up or setting up a schedule with a client, do they prefer it to be done in person or by phone, or maybe text or email would fit their lifestyle?
What are your ideal clients paying?
Everyone has a price point, so what is your ideal client paying?
Is your ideal client paying on a sliding scale, or are they getting high quality at a higher price? Maybe your ideal client is somewhere in between.
What are your ideal client’s hours?
Do you like your ideal client to come to you only in the morning or evenings? Only a few days a week or just weekends? Maybe mix things up and have a little of both.
Now that you have answered these questions, how does your ideal client look?
Have you been marketing to the right people? Communicating in the most efficient way?
Getting paid what you’re worth and working when you want?
If you said yes, then congratulations! We want to hear all about it in the comments below.
If you said no, that’s great too! This means that with your answers you can begin to create the business and life you love with the most ideal clients!
Take one small action right now to insure you’re open to serve your ideal client!
Because You’re Worth it!