Understanding the Seasons of Your Business

The season is changing again as we move into the cooler months. For many, business picks up when the cooler weather moves in, but for others business slows down. Whenever your slow time is, that's an opportunity to soak in what you've done so far and where you are going.

Each season has benefits and understanding them within your own business is key. We like to use the slow seasonal opportunity to learn more and understand what our customers and support team need overall.

Learning when business was going to be slow or busy, when we could actually take a vacation, when we could start new projects – all that took time to learn.

Our founder, Kim Henderson, started understanding the seasons of her business by tracking events in a calendar. In fact, Kim actually has a Google calendar just called “seasonal” calendar!

"I started by recording busy or slow days that stood out. I also wrote more details down, like busy communication day. Then even more specific tracking, like busy live chat day, busy phone day, record-breaking sales day, crazy email day, and more," said Kim. "I recorded any time storms shut us down, programming went amok and even tracked when personal events happened, all to see if a pattern was affecting my business specifically."

It did not take very long for her to notice the patterns. She looked at each season so that when it came around again, she could manage her business more efficiently and with a lot less stress.

So what are the seasonal patterns in your business? Is it busier during specific months? When is it slow so you can rejuvenate?

You can break it down as much as you want, but you have to track it to learn it. Trust us when we say that next year you will not remember what happened last September unless it totally changed your life and business.

So start tracking and tell us what you notice about your business in specific seasons. We all love a good seasonal story, so share and pass these tips on to your colleagues so they can understand the season of their businesses!