Is there a certain type of client you wish you had all the time?
If you are ready to create a niche studio or salon that brings in the kind of clients you want, then get ready! Below, we discuss some growing niches in the industry and some of marketing efforts you can use to build your business.
The Senior Niche
Baby boomers are participating in health classes in record numbers, and wellness and beauty services are on the rise for this population like never before. In fact, the nation's 65-and-older population is projected to reach 83.7 million in the year 2050, almost double in size from the 2012 level of 43.1 million (U.S. Census Bureau, 2014). This is good news for your Senior Niche business.
Seniors often prefer one-on-one classes or small groups that cater to their age group. For example, a Hot Yoga studio or a salon with loud club music might not be their thing. Once they find a place they love, seniors can be some of the most loyal clients. Seniors also love and often expect discounts, so it's important to set your pricing right.
With marketing, networking with other senior niche companies can be highly beneficial for you and your clients, giving you a leg up in the market. Be active in building relationships as you meet new clients, both young and old, and emphasize points of interest for seniors.
The Children Niche
Child-focused studios and salons are growing in leaps and bounds. Literally, your clients are changing rapidly, and you will need to grow with them. Anticipate these changes by working with and marketing to daycares and schools so that your client base turnover rate is manageable and sustainable.
Consider hiring an on-site certified caregiver as well, so parents can run errands or manage other tasks while you work your magic with the kids. Plus, that will help the parents feel more comfortable with your environment and will therefore be less likely to watch your every move.
The Parent Niche
If you would rather focus on adults, then keep in mind that clients who have kids see those kids as their world. Instead of putting up a sign that reads “No kids allowed,” create a studio or salon dedicated to parents.
To entice adults with kids to your salon or studio, use a parent-focused theme, like a “Parent Zen Zone” or a “Parent’s Time Off” area. Be fun, unique and class it up, if that’s your thing. By recognizing their value as a parent, this niche will stand out to potential clients.
The Professional Niche
Just like some parents, a professional can prefer a kid-free zone. While some marketing techniques can be shared between attracting parents and professionals, professionals can also be in a league of their own.
To really create a professional niche, focus your efforts toward professional executives, who expect higher quality products and services. This group wants to patronize businesses that run a tight ship, so make sure the entire process is streamlined, from making the appointment easy to the first greeting, to the actual service and then the final process of payment. Always be on time, because professionals especially value their time (as you probably do too).
Creating a niche business can be fun and rewarding for the clients, owner and staff. Simply make sure that you truly love and understand your market and are ready to be solely devoted to it.
After working so hard to build your business, be sure to also protect it from lawsuits and liability by joining Alternative Balance today!